ABOUT AHN
Youngchan Ahn
Professor, Graduate School of Business, Dongguk University
International Standards Expert designated by the Korean Agency for Technology and Standards (KATS)
30+ years in Management Transformation
SELECTED EXPERIENCE
From customer management
to public innovation
Customer Management
Hyundai Department Store CRM
From customer satisfaction surveys to CRM consulting and follow-on projects.
Project manager for CRM consulting; won the customer satisfaction survey and led delivery of the CRM project.
Read more ↗Public Innovation
Smart Tourism City Manual
Consulting on the Korea Tourism Organization’s manual for building smart tourism cities.
Delivered the consulting engagement that produced the smart tourism city development manual.
Read more ↗Thirty years between
the lecture hall and the field
- Present
Professor, Graduate School of Business, Dongguk University
Teaching and advising on AI strategy, business strategy, marketing and organizational innovation. Advisory professor to the Saemangeum Development and Investment Agency, advisory professor for AI city development at the Korea Smart City Association, and Chair of External Relations at the Korean Production and Operations Management Society.
- 2022 — Present
International Standards Expert (KATS) · Principal Consultant, Future Design
International standardization support, data and technology standardization, and smart factory consulting (Expert Member, Korean Standards Association).
- 2001 — 2021
Program Director, BZeye School · Principal Consultant, BZeye Consulting
Education and consulting in B2B marketing, CRM, financial channel strategy, service quality and change management. Program director at the FKI International Management Institute.
- 1992 — 2001
Research, consulting and marketing practice
Management Research Institute at Dongguk University, Korea Management Association Consulting (KMAC), Korea Sigma Consulting, and marketing executive at Medialand Co., Ltd.
- Education
Ph.D. in Business Administration, Dongguk University
Bachelor’s, master’s and doctoral degrees in business administration from Dongguk University.
Selected reports and books (published in Korean)
- 2024Final Report: Survey of Consultants for Regulation-Free Special Zone Match-up Companies
- 2023Final Report: Ripple Effects of Smart Agriculture Standardization · Report on the Status of National Data Standardization
- 2021Final Report: Mid- to Long-Term Development Strategy for Smart Tourism Cities · Identifying Standardization Needs for Fourth Industrial Revolution Technologies
- 2017The Historical Development of Labor Relations and Leadership at General Electric (The Korean Academic Association of Business Administration)
- BooksThe Paradigm Shift in the Global Banking Industry · Report on Three Global Banks in Korea
SELECTED ORGANIZATIONS
Companies and institutions I have worked with
SELECTED ORGANIZATIONS
- Hyundai Department Store
- Korea Tourism Organization
- Samsung Electronics
- LG Chem
- SK Telecom
- KB Kookmin Bank
- Hana Bank
- NongHyup (National Agricultural Cooperative Federation)
- Korean Standards Association
- POSCO
PHILOSOPHY
Technology Changes.
People Come First.
Technology will keep accelerating, but the purpose of management must return to people. AI transformation, too, should help people do more meaningful work and help companies create better value.
- 1992
Research & Consulting - CRM & Customer Management
- B2B & Management Innovation
- Smart Industry & Standardization
- AI Transformation